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Innerwear or lingerie has evolved from being mere undergarments to a fashion statement. Brands introduce stunning designs and styles to keep up with the latest trends. From bold colours and prints to pastel shades, lingerie is available in a wide variety of colours and patterns. Women’s lingerie is one of the fastest-growing markets, driven by constant innovations to enhance comfort and wearability. What’s a good fashion brand to shop for lingerie?
There are several brands selling lingerie for women. But which ones are ideal for you? Instead of experimenting with brands and failing, here’s a list that you can confidently rely on when shopping for lingerie.
Top fashion brands of the innerwear world in 2025
These brands are known for their quality, trendy styles, and superior comfort. Let’s walk you through a few of the best innerwear brands.
1. Jockey
Jockey has been a trusted brand in the women’s lingerie category for a long time. It’s an international brand that promises comfort, quality, and durability. This innerwear brand offers a wide collection of bras, panties, and innerwear tops for women. Women can choose from a variety of undergarments, including everyday bras, nursing bras, sleep bras, hipster panties, boy-leg panties, and more.
2. Clovia
Clovia is an Indian fashion brand that is among the fastest-growing lingerie manufacturers. Apart from bras and panties, it has products in other categories such as swimwear, activewear, shapewear, and nightwear. The brand also offers several size options for women with bigger cup sizes.
3. BBF
Bold And Bae Fashion (BBF) is a top fashion brand that offers fashionable lingerie at pocket-friendly prices. Rooted in their brand philosophy of fearless fashion, BBF empowers women with innovative styles that are trendy, comfortable, and pocket-friendly. From bras of different coverage levels to tank tops, panties, athleisure, beachwear, and shapewear, BBF has a stunning collection for women of every shape and size. The brand also offers cosy loungewear and stylish co-ord sets for fashion-forward women. Several products are available at a whopping discount of up to 80% at BBF.
4. Marks and Spencer
Marks and Spencer is an international fashion brand that has a dedicated section for women’s lingerie. Their collection includes underwired bras, non-wired bras, minimisers, shapewear, knickers, swimwear, thermals, vests, and more. With a focus on fit and innovation, Marks & Spencer continues to be a trusted name in the women’s lingerie category across the globe.
5. Triumph
Triumph offers minimiser bras, everyday bras, t-shirt bras, and more. They also have panties with different coverage levels. Apart from that, they also have a beautiful collection of activewear and loungewear. This innerwear brand also has physical stores across several parts of India.
Conclusion
The innerwear category is evolving with fresh styles pouring in daily. Brands are constantly innovating and introducing new patterns to maximize comfort for women. There are several fabric options, along with print and color options. Cotton, silk, satin, modal, lycra, rayon, and polyamide are the various fabrics commonly used in manufacturing lingerie. The growing demand for better innerwear reflects a larger shift in how women view lingerie.
As the innerwear market continues to grow in 2025, top brands are now redefining comfort while staying trendy and fashionable. There was a time when fashion meant sacrificing comfort. But that’s not the case today. Brands have realized the importance of comfort. Lingerie should provide support to stretch and freedom to move. Ranging from international players to domestic brands, every one of them is pushing the boundaries with cutting-edge fabrics, contemporary fits, and style-driven designs. Great innerwear isn’t just about what you wear underneath, but how it makes you feel.
