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Fashion is the second-largest category in e-commerce at ~$15Bn. India's online fashion market is expected to grow to nearly $35 billion by FY28 at a CAGR of 25 per cent, according to Bain & Company. The fashion industry is witnessing exponential growth and this trend is expected to continue if reports are to be believed. The dynamics of the fashion industry are influenced by a variety of factors such as cultural shifts, technological advancements, and social media. As lifestyles, choices and mindsets change, fashion trends too change and evolve.
One such trend dominating the fashion industry at present is women’s athleisure. As the name suggests, it is a blend of athletics and leisure. Athleisure features design elements like stripes, mesh panels, and athletic silhouettes. The increasing emphasis on health and wellness in modern culture has led to the popularity of athleisure. Several lifestyle brands stepped up and capitalized on the opportunity to seize a spot in women’s wardrobes with stylish athleisure.
Understanding The Differences Between Athleisure And Activewear
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Athleisure |
Activewear |
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Suitable for both casual outings and workout sessions. It is stylish, comfortable as well as functional and is made of fabrics that are stretchy and breathable. |
Specifically made for athletic activities. Activewear is designed with a prime focus on support and performance. It is loaded with more functional features to ensure maximum comfort during rigorous workout sessions |
What are the characteristics of superior-quality athleisure?
You need to consider multiple factors when you buy women’s athleisure online to ensure the best quality and longevity. Let’s go through a few features that most women look for when browsing sportswear for women online.
Design and cut
This is one of the most important features that every woman seeks in athleisure. A flattering design that complements women of different body shapes is a critical factor influencing the purchase decision. Women select athleisure with appealing designs and cuts instead of plain, ordinary-looking clothes.
Support
Different sports bras are designed for different impact levels, ranging from low-impact activities like yoga to high-impact activities like running or intense workouts. Support is undoubtedly a crucial factor here. Buy gym clothes for women that offer uncompromising support. A good sports bra will minimize bounce, eliminate discomfort, and provide excellent support.
Check flexibility
There is going to be a lot of stretching and bending during workout sessions. This means you need to wear appropriate athleisure that guarantees good flexibility. When you buy sportswear for women online, ensure that it is made of elastic fabric that helps you move your body freely.
Examine the fabric
Cotton is a strict NO when shopping for athleisure. Workout activities result in excessive sweating and cotton’s moisture-trapping properties will lead to discomfort. Choose a spandex sports bra that will keep you dry and comfortable throughout the workout session.Fit
Fit is of paramount importance when hitting the gym. Loose clothes will disrupt your workout activities whereas tight-fitting clothes will restrict your movements. Refer to the size chart and order the correct size when shopping for women’s athleisure online.
Your overall experience and satisfaction will depend on the brand you choose for your athleisure. Bold & Bae is the best place to buy activewear of your choice. Browse through a myriad of styles designed with international quality fabric and cutting-edge technology and place your order today to elevate your workout experience to the next level!
Team Bold & Bae Fashion
